Pricing your home accurately, the first time
The single biggest factor in how your home sells is how it's priced on day one. Overpriced homes sit, attract lowball offers, and end up selling for less than they would have at the right number. Underpriced homes leave money on the table. Heather builds her pricing analysis from active comparable sales, current pending data, and on-the-ground market feel — not from a Zillow estimate.
Preparing your home for the market
Most sellers benefit from light prep — paint, decluttering, fresh landscaping. Some benefit from staging. A few need bigger improvements before they list. Heather walks every home before she takes it on, gives you an honest list of what's worth doing, and connects you with the trades that get it done quickly and at fair prices.
Marketing that actually moves homes
Every Heather listing includes professional photography, a 3D tour or video walkthrough where it adds value, broker preview, weekend open houses, and digital syndication across Zillow, Redfin, Realtor.com, and the John L. Scott network. The goal isn't volume of clicks — it's qualified buyers in the door within the first 10 days, while the listing is fresh and the market is paying attention.
Negotiation that protects your number
When offers come in, Heather walks you through every term — not just price. Contingencies, financing type, earnest money, closing timeline, post-occupancy, inspection scope. She negotiates the entire package, and she does it with people she has worked across the table from for two decades. That relationship capital is worth real money.