Seattle luxury is a different market
The luxury segment doesn't operate by the same rules as the rest of the market. Properties may be marketed quietly. Buyers may need NDAs before tours. Pricing strategy looks different when there are only a handful of comparable sales in any given year. The wrong approach — too eager, too public, too transactional — can cost a seller seven figures.
How Heather approaches luxury
Heather has handled luxury transactions throughout her career, with particular depth in Magnolia (where bluff homes and view properties trade on different rules than the rest of the city), Queen Anne (where historic charm and view come at a premium), and the waterfront communities of Lake Washington and Puget Sound. She knows the inventory before it hits the market, the buyers who are looking quietly, and the brokers who can move a deal at this level.
What luxury clients should expect
- Pre-market and off-market opportunities — many of Seattle's best luxury homes never publicly list.
- Discreet showings, often with appointment-only access and qualified-buyer requirements.
- Detailed property reports that go beyond MLS data — including build history, easement research, and view-corridor analysis.
- Negotiation handled by someone who has done it before, at this level, repeatedly.
- A trusted network — luxury lenders, white-glove movers, design consultants, and concierge services.